Senior Communications Specialist
New Jersey Resources
May 2022 - Present
Act as the SharePoint lead for Corporate Communications; manage the approval process for all departments.
Assist with the communications and creatives for NJNG ‘s My Account rollout to provide the best online customer experience.
Create a communication plan for NJNG’s 2023 ENERGY STAR Partner of the Year Award.
Develop campaign deliverables for business units including Energy Assistance, Customer and Community Relations and Human Resources.
Ensure brand identity and guidelines are met on all collateral.
Copy edit publications, decks, fact sheets, press releases and social media.
Manage the printing and ordering of all communications including bill inserts, envelopes and other collateral.
Write and manage the process of NJNG Sustainability, a monthly newsletter - reaching half a million customers.
Social Media Manager-Public Information Officer
West Windsor-Plainsboro Regional School District
November 2021 - May 2022
Create branded content to increase engagement across all social media channels.
Collaborate with departments for targeted messages of social awareness and projects.
Coordinate and manage district-level Zoom meetings bringing together faculty, speakers and parent organizations.
Assist with the launch and promotion of the district’s mobile application.
Communicate broader issues such as mandated mask regulations in school, COVID-19 testing and health screenings.
Create weekly newsletters for ten individual schools ranging from elementary to high school level.
Work with the Director of Diversity, Equity and Inclusion to develop programming to facilitate heritage months, Solidarity Week and more.
Digital Media Officer
Monmouth County, Freehold
March 2017 - November 2021
Coordinate and schedule events for the Public Information Office.
Develop successful and engaging digital media campaigns.
Increase Facebook pageviews by 81% and Twitter impressions by 84%.
Lead email marketing with growth exceeding 85,000 subscribers.
Manage the Content Management System for County website.
Manage and oversee live streaming of public meetings during COVID-19 crisis.
Directly manage the staff photographer, social media coordinator and videographer.
Manage and mentor student interns in communication programs.
Manage vendors and budgets related to my division.
Represent Monmouth County at public events.
Partner with Human Resources throughout the hiring process for my team.
Produce monthly and yearly reports for the department.
Public Information Assistant
Monmouth County, Freehold
January 2012 - February 2017
Disseminate information during crises and events including SuperStorm Sandy.
Create internal employee projects like the Active Shooter Project in conjunction with the Sheriff’s Office.
Craft scripts for audio and video production projects and initiatives.
Record audio tracks for PSAs, news packages and internal projects.
Produce relevant web videos to increase public awareness. Serve on the HR forms committee to improve employee-related documents.
Train content management users and provide website support.
Write website copy and develop content for multiple departments.
SKILLS
Audio production
Email marketing
Evaluating KPI and Analytics
Photography
Project Manager
Social Media Analytics
Video production
Website Management
APPLICATIONS
Adobe Creative Cloud Suite
Microsoft Office Suite
Email Marketing
Constant Contact
GovDelivery
School Messenger
Social Media
Canva
Facebook/Meta
Flickr
Hootsuite
Sprout Social
SoundCloud
TikTok
YouTube
Website
Beacon/Cascade
HTML
SquareSpace
Wordpress
Video Production
Premiere Pro
Video Meeting Applications
Teams
WebEx
Zoom